Searches for ‘quiet life’ soars by 530%

Searches for enigmatic destinations are rising as travellers crave places promising a blend of wonder, adventure and the unexplored, according to a recent Pinterest Summer 2024 Travel Report.

With over one billion travel-related searches and over 10 billion travel saves in one year, the platform has become a source of inspiration for those planning a future trip.

8 out of 10 weekly Pinterest users turn to Pinterest when planning their summer escapades. Since last year, searches for ‘travel vision board’ and ‘packing guide’ have skyrocketed by 210% and 480% respectively as travellers curate their bucket lists and gear up for unforgettable journeys. 

However travellers are not looking only for adventurous things to do while on vacation.

The quest for a quieter, more serene lifestyle is on the rise, with searches for ‘quiet life’ soaring by 530% according to a report by Pinterest. As the longing for simplicity has extended to travel, since 2023, searches for ‘quiet places’ and ‘calm places’ have increased by 50% and 42% respectively. Pinners are searching for digital detox travel: many sought-after nature destinations offer a respite from the constant buzz of connectivity and digital distractions, providing a much-needed break. Solo travel emerges as a liberating choice, granting individuals the freedom to craft their itinerary, pace and priorities without compromise. Whether basking in the tranquillity of a secluded beach or meandering through serene countryside landscapes, these experiences contribute to self-care and overall well-being. Increase in specific searches include solo travel (up +35%), glamping aesthetic (+260%), Cabin in the mountains (+180%), Village vibes (+145%), Island life (+30%), and searches for national parks, which increased +250% since last year.

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