Nutrition

What Should Your Lowest Package Sell For?

Lowest Package: Summary

In “Lowest Package”, Ev and Lucy delve into the controversial topic of offering low-tier health coaching packages, specifically within the Functional Diagnostic Nutrition (FDN) framework. The discussion begins with the challenges and misconceptions surrounding low-cost packages that don’t include comprehensive lab work. They emphasize the importance of understanding one’s value and the actual time commitment involved in client sessions to set appropriate pricing. The hosts also stress that it is crucial to ensure that clients are served at the highest level, even when starting with a smaller package, to avoid both client dissatisfaction and self-disappointment as a practitioner.

The episode then introduces a viable approach for low-tier packages known as the Jumpstart Program. This starts with foundational elements like the MRT food sensitivity test and metabolic typing diet, along with a focus on basic lifestyle changes. The hosts highlight that this approach is beneficial for clients who haven’t previously made significant dietary shifts and need substantial guidance in these areas. They explain that charging appropriately for these services can still be profitable and lead to client satisfaction and subsequent referrals, even if the initial package is smaller.

Lastly, the hosts share personal experiences to illustrate the consequences of mispricing and overpromising within these low-tier packages. They recount the positive ripple effects of using the Jumpstart Program correctly, such as transforming client outcomes and generating business through referrals. The key takeaway is the importance of starting with the client’s present situation and using foundational tools to build trust and efficiency in health coaching, ultimately guiding clients towards comprehensive packages as needed.

Lowest Package: Topics

00:00 Introduction to Low Package Controversy

01:45 Review of Previous Session

03:23 Setting Financial Goals for Your FDN Business

04:42 Comparing Package Pricing vs. Session Pricing

06:20 Challenges with Low-Cost Packages

08:12 Personal Experiences with Low-Cost Packages

09:31 The Right Way to Offer Lower Tier Packages

17:42 Introduction to the Jump Start Program

20:22 Understanding Food Sensitivity and Metabolic Typing

20:55 Identifying Lifestyle Issues

21:32 Targeting the Right Clients

25:06 Case Study: Client Assessment

28:34 Effective Client Communication

29:51 Pricing and Package Strategies

32:54 Real-Life Success Stories

37:32 Final Thoughts and Recommendations

Where to Find Lucy McKellar and AFDNP

LOWEST PACKAGE, BUSINESS, BUSINESS TIPS, HEALTH COACHING, HEALTH COACH, HEALTH PRACTITIONER, FDN, FDNTRAINING, HEALTH, LUNCH&LEARN, LUCY MCKELLAR, EVAN TRANSUE, DETECTIVE EV, PACKAGE PRICING

Where: San Diego, CA

When: October 17-19, 2024

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