Something had to go to make room for something new…
When I first launched Blogilates at Target back in December 2020, my favorite product and the one I was the most proud of was the gold dumbbell. I had not seen anything like it on the market and I wanted to bring that aesthetic luxury feeling into all our home workouts.
The weights did really well and it made my heart so full to see you guys using them! On the flip side – the resounding feedback was that they were just too expensive. Over and over I would hear this and I knew I had to do something about it.
So, in the end, though it was a decision I didn’t want to make, the gold weights needed to be retired in order to make space (literally) for something more affordable, but still cute.
I worked on creating aesthetic, muted colored dumbbells that would still give you that luxurious feeling even without the gold. I just launched my new Blogilates Jelly Weights at Target and I think the lower prices will allow many more people to enjoy Blogilates. I hope you like them!
Goodbye to the golden era of gold dumbbells – FOREVER IN OUR HEARTS!!!
New Blogilates Jelly Weights at Target!
I hope you love! What do you hope to see at Target next?
